But I have a hunch...
Alessi is one of those companies that does design. Its the kind of design where you know that the item has been designed. Your friends will comment on the beautiful design. They will know it has been designed by Alessi. Welcome to the cult of the beautifully pointless. Let us worship the great god design, for we too are beautiful and beauty is our home and our home is our shrine.
But hang on a minute. Where are you going to put this wonderful erm lemon squeezer? With the rest of the crap, that's where. For Christmas, Alessi fans can get a nutcracker in the shape of a Squirrel. That's how design works. Take a perfectly ordinary thing like a nutcracker and turn it into something that takes up more space than it is worth.
|Seasonal pointless crap|
If Western Civilisation as we know it, collapses, future beardies in hand-knitted hippie jumpers, having dug it from the earth, will take one look at the squirrel nutcracker and tell the children of tomorrow that it was probably used for ritual purposes.
And do you know, he would not be far from the mark.